Since Miss Asia Pageant was first screened in 1985, the event has injected great vitality into the concept of competition and participation and has been an annual event of great popularity, with many golden moments cherished still by appreciative audiences.
In 2004, the event made a historic breakthrough in Hong Kong beauty pageantry, with contestants from all Asian countries free to participate. This innovation laid a new foundation for regional beauty pageants and further promoted the culture of beauty pageantry in Asia. For the first time, contestants from Mainland China, Vietnam, India, Lebanon, Thailand, Singapore, Japan, South Korea, the Philippines, Malaysia, Kazakstan, Uzbek, Macau and Hong Kong competed for the title of Miss Asia. The winner truly deserved the title of Miss ‘Asia’. The year of 2004 was also another milestone of Miss Asia Pageant, the Miss China Asia final was the first time ever held in Mainland China, the heavenly city – Hangzhou and was proudly successful. 2006, the pageant was held in Macau and was an unprecedented success, helping boost the territory as a tourist attraction.
This year, 2011, the Miss Asia Pageant continues to employ the concept of the heyday of China. The contest will be exclusively catered for the beautiful, passionate, intelligent, charismatic and young women from mainland China, Hong Kong, Macau and Taiwan. Furthermore, Asian elements will be infused into the contest, welcoming women, not only Chinese nationality, who are qualified to join the contest from all Asian countries. 2011 Miss Asia will be the most glamorous and eye-catching with uniqueness beauty contest ever in Asia.
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