52WATCH

52WATCH is the APP dedicated to world watches. 52WATCH.COM has a long history in China. Founded in 2003, the site has steadily grown in popularity to become the country’s No.1 reference website for horological professionals and enthusiasts alike.

52WATCH.COM is the first and the most credible Chinese web portal trusted by both amateurs and professionals in China. The 52WATCH watch database comprises over 100,000 watches that have been added over 13 years and 5,000 new items of text and photo content are added to the site each year, enabling Chinese consumers to keep up with the hottest trends in watchmaking, discover great new brands and view the latest collections and legendary classics from their favorite makers. In short, we help them to make the right decision when choosing the watch of their dreams!

52WATCH.COM features a wide selection of some of the world’s best watch brands coupled with localized features that cater to the interests of Chinese watch enthusiasts. The portal provides regularly updated news feeds, insightful editorial, a comprehensive encyclopaedia, dedicated theme-sites for each brand, official information on leading brands, and boasts the largest official watch search engine in China.

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