From major name brands to small boutique lines and everything in between, we provide detailed, scientifically-validated critiques that help you save money and find the best products for your skin.
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For the past three decades Beautypedia founder, Paula Begoun, and her team of experts have written unbiased reviews of the biggest names in the beauty industry so you can go to the cosmetics counter with confidence.
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- PAULA'S CHOICE, INC.
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