Blue Ocean Strategy - Buyer Utility Map

Free

1.1for iPad

INSEAD

Developer

Sep 16, 2016

Update Date

Business

Category

App Store

Age Rating

Apps in this category do not contain restricted content.

Apps in this category may contain mild or occasional cartoon, fantasy or real-life violence, as well as occasional or mild adult, sexually suggestive or horrifying content and may not be suitable for children under 9 years of age.

12+

Apps in this category may contain occasional mild indecent language, frequent or intense cartoon or real-life violence, minor or occasional adult or sexually suggestive material, and simulated gambling, and may be for children under 12 years of age.

17+

You must be at least 17 years old to access this App.

Apps in this category may contain frequent and intense offensive language; Frequent and intense cartoon, fantasy or realistic violence: frequent and intense adult, scary and sexually suggestive subjects: as well as sexual content, nudity, tobacco, alcohol and drugs, may not be suitable for children under 17 years of age.

Blue Ocean Strategy - Buyer Utility Map Screenshots

iPad

Blue Ocean Strategy - Buyer Utility Map poster

About Blue Ocean Strategy - Buyer Utility Map

The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad.

What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy© by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.