The primary purpose of the mobile app is for the end user to capture the ‘On Shelf Availability’ (OSA) and ‘Freshness’ (OSF) data (expiry date or batch #) of pre-determined Nestlé products for those customers e.g. Tesco, Carrefour, Walmart, Migros.
In return for capturing this data, the end user is rewarded with points that the corresponding Nestlé market/business can convert into tangible gifts. The reward scheme would be market specific with direction and support provided by Nestlé HQ on the type of investments that a market could implement.
The captured data is visible in a dashboard that is refreshed daily by Nestlé Business Services (NBS). It is intended to be used by Nestlé Customer Facing Supply Chain Managers in a market to improve OSA and OSF.
This crowdsourcing approach to operational data gathering is intended to provide visibility to the Nestlé Supply Chain and internal partners/ stakeholders of the availability of our products on the store shelf. Also it will bring our employees closer to our brands and operations.
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