OptUP
Eating Well. Simplified.
Free
2.33.0for iPhone
Age Rating
OptUP Screenshots
About OptUP
Eating healthier and tracking what you buy can often feel tricky. With OptUP, you can take advantage of thousands of products rated on overall nutrition to make it easier to choose the foods that are right for you.
Driven by knowledge from our team of expert Registered Dietitians, OptUP’s Nutrition Ratings are calculated by leveraging data science, nutrition information, and machine learning. We used technology to help you understand how a Registered Dietitian thinks dynamically about choosing Better For You foods.
Our recommendations are based on what you already buy at our family of stores—so you can see how you’re doing now and how you could trade up to Better for You options.
With OptUP you can:
* See the nutrition scores of the products you buy, automatically
* Track your change using the household nutrition dashboard.
* View product recommendations to help you find Better for You options based on what you are buying today.
* Add items to your cart to simplify purchasing and save time.
* Text or scan search items to find Better for You options and nutrition facts.
* Connect with a registered dietitian in select markets to receive additional personalized counseling.
To exercise your right to “do not sell my personal information," visit www.kroger.com/topic/privacy-policy-7.
Driven by knowledge from our team of expert Registered Dietitians, OptUP’s Nutrition Ratings are calculated by leveraging data science, nutrition information, and machine learning. We used technology to help you understand how a Registered Dietitian thinks dynamically about choosing Better For You foods.
Our recommendations are based on what you already buy at our family of stores—so you can see how you’re doing now and how you could trade up to Better for You options.
With OptUP you can:
* See the nutrition scores of the products you buy, automatically
* Track your change using the household nutrition dashboard.
* View product recommendations to help you find Better for You options based on what you are buying today.
* Add items to your cart to simplify purchasing and save time.
* Text or scan search items to find Better for You options and nutrition facts.
* Connect with a registered dietitian in select markets to receive additional personalized counseling.
To exercise your right to “do not sell my personal information," visit www.kroger.com/topic/privacy-policy-7.
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What's New in the Latest Version 2.33.0
Last updated on Nov 12, 2020
Old Versions
Our latest update is ready and waiting for you to download. As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.
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Version History
2.33.0
Nov 12, 2020
Our latest update is ready and waiting for you to download. As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.
2.29.0
Jul 22, 2020
Our latest update is hot off the press and available to download. In this release, you can now search and compare foods by their nutrition rating, dietary tags, and nutrition facts to help you make better choices.
2.28.0
Jun 25, 2020
Our latest update is ready and waiting for you to download. This release includes minor enhancements & bug fixes. As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.
2.27.0
May 28, 2020
It's time for some spring cleaning. In this release, we've fixed a few minor bugs and made some general updates to improve your experience.
As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.
As a valued customer, your feedback is very important to us. If you need help or have a suggestion, please contact our Customer Service Center at 1-800-576-4377.
2.26.0
May 14, 2020
Our latest update is ready and waiting for you to download. In this release, we've made it easier to search for foods that meet your dietary preferences.
2.23.0
Apr 2, 2020
This release includes minor enhancements.
2.22.1
Feb 6, 2020
This release includes minor enhancements.
2.22.0
Jan 30, 2020
Our latest update is ready and waiting for you to download. Here are a few highlights:
- We've updated how we provide Better for You options.
- We've made enhancements when using VoiceOver to improve the accessibility of OptUP for everyone.
- Having trouble staying logged into OptUP? We've fixed that!
- We've updated how we provide Better for You options.
- We've made enhancements when using VoiceOver to improve the accessibility of OptUP for everyone.
- Having trouble staying logged into OptUP? We've fixed that!
2.21.0
Dec 30, 2019
As part of this release, our Privacy Policy has been updated.
2.20.0
Dec 12, 2019
Thanks for using OptUP! In this release, we’ve made minor enhancements when using VoiceOver to improve the accessibility of OptUP for everyone.
2.19.0
Nov 25, 2019
Our latest update is hot off the press and available to download! Here are a few highlights:
- Whether you use the app as a guest or take advantage of all the personalized features found in the logged in experience, you’ll be able to stay up-to-date with what’s new and improved.
- We’ve made minor enhancements to protect your data.
- We’ve squashed more of those pesky bugs.
- Whether you use the app as a guest or take advantage of all the personalized features found in the logged in experience, you’ll be able to stay up-to-date with what’s new and improved.
- We’ve made minor enhancements to protect your data.
- We’ve squashed more of those pesky bugs.
2.18.0
Oct 12, 2019
This release includes minor security enhancements.
2.17.1
Sep 25, 2019
This release includes minor enhancements to support iOS 13.
2.17.0
Jul 29, 2019
Want to stay up-to-date with new features, personalized better-for-you recommendations, and more? In this release, we’ve added the ability to send push notifications.
2.16.0
Jul 10, 2019
Minor enhancements and bug fixes.
2.15.0
Jun 10, 2019
Thanks for using OptUP! We update our app regularly to improve your experience. In this release, we’ve updated Purchases At-A-Glance to include item quantities. You can now see which items you buy more frequently and how they may affect your OptUP Score. We’ve also made enhancements so that your purchase history and OptUP Score update more quickly. Check it out!
2.14.0
Apr 23, 2019
Following a specific diet or looking to avoid certain ingredients? We’ve added new dietary tags to our growing list of preferences to better personalize your experience. Looking for Paleo? You got it! Trying to eat more Diabetes-Friendly? We can help with that too. You’ll also notice that our dietary tags received a fresh new make-over. Happy shopping!
2.13.0
Mar 13, 2019
It’s time for some spring cleaning. This release includes minor enhancements and bug fixes.
2.12.1
Jan 29, 2019
We’ve added a new “My Account” page to make it easier to identify what information is tied to your Kroger Co. digital account. Only purchases made with this loyalty card / alternate ID will display in OptUP.
2.12.0
Jan 17, 2019
In our latest release, we’ve tailored your OptUP Score and purchase history to display just the data that is connected to your digital account. And, bonus! Your purchases are now visible by shopping trip.
2.11.0
Dec 18, 2018
We’re always looking for ways to OptUP our game. Our latest release includes:
Let’s give them something to taco-bout! You can now share your OptUP Score to Facebook and other social media sites.
Our designers gave the dietary tags a sleek new make-over. Make sure to check them out. And, don’t forget to tell them they look pretty. Tags dig that.
Minor enhancements and arthropod fixes.
Let’s give them something to taco-bout! You can now share your OptUP Score to Facebook and other social media sites.
Our designers gave the dietary tags a sleek new make-over. Make sure to check them out. And, don’t forget to tell them they look pretty. Tags dig that.
Minor enhancements and arthropod fixes.
2.10.2
Nov 15, 2018
Afraid of commitment? We totally get it. We have added a cool new Guest experience so you can see what our app is all about before logging in. We’re confident if you’re looking for a tool to help you simplify eating well, you’ll want to login. Use the easy-to-use nutrition ratings and recommendations based on what you’re buying today to save time and shop healthier, on your terms.
2.10.1
Nov 13, 2018
Afraid of commitment? We totally get it. We have added a cool new Guest experience so you can see what our app is all about before logging in. We’re confident if you’re looking for a tool to help you simplify eating well, you’ll want to login. Use the easy-to-use nutrition ratings and recommendations based on what you’re buying today to save time and shop healthier, on your terms.
2.10.0
Nov 5, 2018
Afraid of commitment? We totally get it. We have added a cool new Guest experience so you can see what our app is all about before logging in. We’re confident if you’re looking for a tool to help you simplify eating well, you’ll want to login. Use the easy-to-use nutrition ratings and recommendations based on what you’re buying today to save time and shop healthier, on your terms.
2.9.0
Oct 3, 2018
Following a specific diet or looking to avoid certain ingredients? OptUP has upped its game! You can now select from a growing list of preferences to personalize your experience. Looking for keto-friendly options? You got it! Trying to avoid artificial sweeteners? We can help with that too.
2.8.2
Sep 7, 2018
Bug fixes and stability improvements.
2.8.1
Aug 31, 2018
A few small issues were noticed with the latest release and have been corrected.
2.8.0
Aug 30, 2018
Thanks for using OptUP!
Creating a happy, engaged user is our top priority. You spoke and we listened. Our latest update includes:
· A deeper dive into Product Scoring. Tap on any product to get a look “under the hood” on how each product is scored. You can also view the Nutrition Facts Panel and scroll through Better for You options.
· Eww, bugs are so gross. They are pesky little creatures that can ruin your day. As part of this release, we’ve exterminated a few just for you.
Creating a happy, engaged user is our top priority. You spoke and we listened. Our latest update includes:
· A deeper dive into Product Scoring. Tap on any product to get a look “under the hood” on how each product is scored. You can also view the Nutrition Facts Panel and scroll through Better for You options.
· Eww, bugs are so gross. They are pesky little creatures that can ruin your day. As part of this release, we’ve exterminated a few just for you.
2.7.0
Aug 2, 2018
Thanks for using OptUP! We strive to provide a great app experience, and update our app regularly to make your experience even better. Our latest update includes the ability to see how your OptUP Score has changed over time, an enhanced scan feature making it even easier to look up items before, during, or after your shopping trip, and minor bug fixes.
2.6.1
Jul 12, 2018
This is a small fix for those having trouble viewing their purchases.
2.6.0
Jul 10, 2018
Thanks for using OptUP! We strive to provide a great app experience, and update our app regularly to make your experience even better. Our latest update includes:
Now, your purchases are available within minutes of checkout so you can quickly review the nutrition scores of your most recent shopping trip.
Minor bug fixes and performance improvements
Now, your purchases are available within minutes of checkout so you can quickly review the nutrition scores of your most recent shopping trip.
Minor bug fixes and performance improvements
2.5.0
Jun 28, 2018
Thank you for using OptUP! In this release we have added the ability for you to contact us and provide your feedback. We have also made some minor tweaks and fixed some bugs.
2.4.0
Jun 14, 2018
We have heard your requests and are happy to announce we have enhanced the Favorites functionality so that you can now easily manage them and send them to your cart. We have also fixed some minor bugs and made some tweaks to make your OptUP experience even better!
2.3.1
May 26, 2018
Thank you for using OptUp. We noticed the app sometimes forgets who is using it. We are happy to say that we have fixed the issue and hope you continue to enjoy using OptUp.
2.3.0
May 17, 2018
Thanks for using OptUP! In this release we have updated the app to calculate your OptUP score faster after your purchase and some bug fixes.
2.2.1
May 4, 2018
Minor text changes and bug fixes.
2.2.0
Apr 26, 2018
We're always looking for ways to help you opt up your purchases. In this release we have made it easier to find explanations and guidance throughout OptUP. Whenever there is a "Help" button in the top bar of the screen tap it to learn more about that section of the application.
2.1.0
Mar 29, 2018
In addition to fixing some minor bugs and performance improvements, we have added a new feature, called “Favorites". You can now “Favorite” an item and easily add it to your cart!
2.0.1
Mar 20, 2018
We improved upc scanning accuracy and fixed a few other issues.
2.0
Mar 14, 2018
Thanks for using OptUP. We have been working hard to improve performance and adding new features. Now your dashboard looks better than ever with a new break down of your purchases and score. See how to eat well simplified!
1.0.2
May 23, 2016
Bug fix to address an issue where some users were unable to sign into the app.
OptUP FAQ
Click here to learn how to download OptUP in restricted country or region.
Check the following list to see the minimum requirements of OptUP.
iPhone
OptUP supports English
