They also get access to more than five years of back issues in a fully-searchable archive. This offers an invaluable resource for researching market opportunities, benchmarking competitive strengths, evaluating regulatory changes and assessing product developments.
Senior executives in the world's leading global, regional and national consumer healthcare companies – as well as a broad spectrum of industry watchers and suppliers – make sure they regularly read OTC bulletin.
Published 20-times a year – twice-monthly in most months – its accurate and reliable reports provide insights into the strategies of significant non-prescription medicine and dietary supplement firms and analyse their business performance, plans and product portfolios.
Prescription-to-OTC switches, umbrella branding, innovative line extensions, consumer communications, borderline disputes, and developments in herbal medicines and OTC medical devices are some of the issues and topics that provide the wider context for OTC bulletin's comprehensive global coverage.
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