Pangea Clothing Company

Pangea Clothing Co is about the connection between people and clothing. People use clothing to project a self-image. Essentially, clothing becomes a part of who they are and completes them as a person. Just as clothing makes people a whole, the supercontinent Pangea was a whole. The design of Pangea focuses on creating cohesiveness. The main elements used are circles; used as diecuts, form, and the basis for the logo. The second element is color. Earth tones create a universal appeal to target a wider audience. The logo itself is modled after Pangea and how it was interconnected.