Then get the PPC University app, from the experts at WordStream!
PPC U is a complete AdWords learning center, with PPC tips and tutorials for paid search marketers at every level of experience, from total AdWords beginners asking questions like “What is pay-per-click advertising?” and “How does AdWords work?” to more advanced advertisers who want to level up their knowledge and get even better results. And it’s all available free and at your fingertips, so you can learn PPC anytime, anywhere.
PPC University is the fastest and easiest way to get up to speed on Google AdWords basics or improve your AdWords skills for better performance and higher ROI. The app, created by trusted AdWords experts including WordStream founder Larry Kim, is organized into three courses:
• PPC 101: In this course, you'll learn the answer to basic questions like "What is PPC?" and "What are keywords?" You'll also learn how to set up an AdWords account, including all the key elements of an AdWords account from keywords to ad groups to campaign structure, and the primary metrics you'll need to track, such as cost per click and Quality Score.
• PPC 102: Once you know the basic concepts, you can move on to learning AdWords tips and best practices that help you make the most of your budget. PPC 102 includes lessons on keyword research, landing page optimization, bid management, ad text optimization, and other AdWords optimization techniques you need to know.
• Advanced AdWords Strategies: In the final course of PPC University, you'll learn more advanced search engine marketing strategies such as retargeting, geotargeting, and mobile PPC. By the time you're done, you’ll be an AdWords expert!
Full details on what’s included in the app are below:
PPC 101: Getting Started with PPC
• What is PPC?
• Terms to Know:
o Ad Group
o Text Ad
o Click-Through Rate
o Quality Score
o Cost per Click (CPC)
o Cost per Action (CPA)
o Conversion Rate Optimization (CRO)
• How to Set Up an AdWords Account
• 6 Steps to a Brilliant PPC Account Structure
PPC 102: PPC Campaign Management & Best Practices
• PPC Keyword Research
• Negative Keywords
• Keyword Match Types
• Long-Tail Keywords
• Ad Text Optimization
• Ad Extensions
• Bid Management & Optimization
• Landing Page Optimization
• A/B Testing
• Conversion Tracking
• Managing Your PPC Budget
• AdWords Analysis: Benchmarking & Troubleshooting
Advanced PPC: Going Beyond the Basics
• Dynamic Keyword Insertion
• AdWords Mobile PPC
• Call Tracking
• Geotargeting & Local PPC
• Ad Scheduling (Dayparting)
• PPC for Lead Generation
• PPC for B2B Companies
Tools & Resources
• Ask the Experts Videos: This video series addresses frequently asked questions about AdWords management.
• Webinars: We offer regular webinars on a range of topics to help you get more from search marketing.
• E-Books: Explore our library of free guides, e-books and white papers to learn more about AdWords and other online marketing topics.
- 7.8 MB
- Release Date:
Safe to Download