THAT Concept Store

Discover THAT: Your Curated Lifestyle Destination
THAT isn't just a store—it's a lifestyle experience. Our app offers you access to a curated collection of both established and emerging global brands, across fashion, home, beauty and gifts. From unique interior decorations to sought-after fashion we offer a diverse assortment of pieces crafted for the curious mind.
First-time Offer: Enjoy 15% off on your first app order with code APP15.
Why our customers shop at THAT:
Expansive Selection: Over 10,000 products from 250+ global and local brands, featuring the latest trends.
Versatile Categories: From fashion and beauty to home decor and gifting options, you can simply find pieces that align with your unique style.
Conscious Choices: Explore our selection of brands that prioritise sustainable and responsible fashion.
Personal Shopping: Book a private appointment with our expert personal shoppers for a tailored experience.
App Features:
SHARE Points: Earn and redeem with every purchase.
Flexible Delivery: Same day delivery option in Dubai.
Click & Collect: Convenient in-store pickup, available at the Mall of the Emirates.
Seamless Experience: Easy browsing and effortless checkout.
Be the first to know: Receive timely updates about new brands, exclusive sales, and special promotions.
Wishlist: One-tap allows you to easily save your favourite items for later.
Download THAT app and enter a new realm of self-expression through fashion, home and beauty.