While other motorcycle publications cater to the so-called "master builders," we here at The Horse recognize that the "real" master builders are not those rhinestone biker lites that build $50,000 static displays, but rather the average Joe who struggles to make ends meet. It's the guy who slaves away ten hours a day, then works until midnight in his garage, welding, cutting, and creating the bike of his dreams that inspires us to produce the best magazine that we can.
We recognize the dedication it takes to burn the midnight oil during those cold winter nights, alone in the garage wondering if it's inspiration or insanity that compels such dedication: maybe both. It's that guy that we here at The Horse bust our asses for. It's not about shows; it's not about parties; it's not about labels-- it's about blood and guts, the will to win and sacrifice. It's just that simple.
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