ThinkCool

Evaluate and share decisions with focus on what's important and a full view of alternatives for greater satisfaction and less impulsiveness and regret.

ThinkCool uses Nobel Prize in Economics-winning research described in the book Thinking, Fast and Slow to help you make better decisions by first identifying what's important before evaluating and comparing alternatives.

ThinkCool lets you attach titles and images to describe your alternatives and use different types of factors in your assessments that provide more nuance than simple pros and cons. The types of factors include star ratings, numeric values with units, check marks, and free text. When you're done, it's easy to share an image of your full evaluations with others.

Avoid marketing-led intuitions, heated emotional impressions and fast-thinking bias and activate cool-headed thinking for your decisions. Show More