Yandex.Direct
Keep track of your ads
Free
3.6.0for iPhone, iPad and more
Age Rating
Yandex.Direct Screenshots
About Yandex.Direct
The official Yandex.Direct app for managing your contextual ads on your device. All Yandex.Direct users can use the app – both agencies and independent advertisers.
Campaign management
Launch and stop campaigns, ads and keywords in the app.
Summary
See your account’s main performance indicators in Summary. View the status of your shared account’s funds in Summary.
View statistics
Inspect detailed statistics for your account, campaigns, ad groups, ads and keywords in graphs and tables, and custom choose what data to view and for what time period.
Set bids
Automatically calculate bids for the traffic volume or network audience coverage you want. Set a common bid for all keywords, or allocate separate bids for each keyword. You can use coefficients to adjust bids.
Top up your balance
Top up your account from the app with Yandex.Money or via credit card, and transfer funds from other campaigns. Arrange deferred payments to pay at a later time.
Notifications
Get push notifications when important events occur, such as changes to traffic volume or if campaign funds run out.
Stay up to date
Browse a notifications feed that lists campaign events, and contains information on your clicks and impressions, and moderation results.
Campaign management
Launch and stop campaigns, ads and keywords in the app.
Summary
See your account’s main performance indicators in Summary. View the status of your shared account’s funds in Summary.
View statistics
Inspect detailed statistics for your account, campaigns, ad groups, ads and keywords in graphs and tables, and custom choose what data to view and for what time period.
Set bids
Automatically calculate bids for the traffic volume or network audience coverage you want. Set a common bid for all keywords, or allocate separate bids for each keyword. You can use coefficients to adjust bids.
Top up your balance
Top up your account from the app with Yandex.Money or via credit card, and transfer funds from other campaigns. Arrange deferred payments to pay at a later time.
Notifications
Get push notifications when important events occur, such as changes to traffic volume or if campaign funds run out.
Stay up to date
Browse a notifications feed that lists campaign events, and contains information on your clicks and impressions, and moderation results.
Show More
What's New in the Latest Version 3.6.0
Last updated on Feb 10, 2023
Old Versions
Fixed bugs and improved application security.
Show More
Version History
3.6.0
Feb 10, 2023
Fixed bugs and improved application security.
3.5.3
Apr 26, 2021
Stability improvements, bugs fixes.
3.5.2
Feb 1, 2021
Stability improvements, bugs fixes.
3.5.1
Dec 17, 2020
Stability improvements, bugs fixes.
3.5.0
Sep 9, 2020
Stability improvements, bugs fixes.
3.4.3
Feb 13, 2020
Stability improvements and bugs fixes.
3.4.2
Feb 6, 2020
Stability improvements and bugs fixes.
3.4.1
Dec 24, 2019
Stability improvements and bugs fixes. Optimized all push-notifications, added new links to the app screens.
3.4.0
Dec 2, 2019
Stability improvements and bugs fixes.
3.3.0
Nov 14, 2019
Bid adjustments
Now you can use coefficients to adjust bids. You can adjust bids for a particular campaign or ad group. Only adjustments for target audience, based on retargeting lists, mobile devices, and gender and age are available at the moment. To manage bid adjustments, choose type, specify bid adjustment condition and your coefficient.
Now you can use coefficients to adjust bids. You can adjust bids for a particular campaign or ad group. Only adjustments for target audience, based on retargeting lists, mobile devices, and gender and age are available at the moment. To manage bid adjustments, choose type, specify bid adjustment condition and your coefficient.
3.2.0
Sep 16, 2019
The "Display Campaign" campaign type is now available in the app. You can work with this campaign the same way as others, such as stopping and launching campaigns, viewing statistics, setting bids for impressions criteria. We also added new metrics to the Statistics screen settings.
3.1.1
Aug 1, 2019
Introducing a new version: now you can edit keywords or add new to ad group.
Stability improvements and bugs fixes.
Stability improvements and bugs fixes.
3.1.0
Jul 9, 2019
Introducing a new version: now you can edit keywords or add new to ad group.
3.0
Jul 4, 2019
New layout for payments: now you can top up your shared account or individual campaign on Summary or Events screens.
2.11.03
Jun 19, 2019
Improved stability and bug fixes.
2.11.02
May 24, 2019
Added support for "Retargeting & Audiences"
The retargeting lists and mobile app interests now available in the app. You can work with them in the companies the same way as with keywords, such as setting bids, stopping and launching impression criteria.
Please note that now you can see keywords and retargeting lists on ad group and an ad screens.
The retargeting lists and mobile app interests now available in the app. You can work with them in the companies the same way as with keywords, such as setting bids, stopping and launching impression criteria.
Please note that now you can see keywords and retargeting lists on ad group and an ad screens.
2.11.01
May 6, 2019
Bugs fixes and stability improvements.
2.11
Mar 27, 2019
Daily budget
You can edit daily budget for campaigns and shared account.
You can edit daily budget for campaigns and shared account.
2.10
Mar 19, 2019
New ad types
The app now has image ads and video ads. See a preview of the creative on the ad screen.
The app now has image ads and video ads. See a preview of the creative on the ad screen.
2.09.02
Mar 1, 2019
Bugs fixes with detailed statistics.
The video ads are available in the app.
The video ads are available in the app.
2.09.01
Feb 25, 2019
Bugs fixes and stability improvements.
Now you can use Siri Shortcuts to open events screen in your account.
Now you can use Siri Shortcuts to open events screen in your account.
2.09
Dec 20, 2018
Access Yandex.Direct from both your iPhone and iPad – the app is optimized for both.
And we've overhauled our infrastructure and improved the protection of your data. The application become more stable and reliable.
And we've overhauled our infrastructure and improved the protection of your data. The application become more stable and reliable.
2.08.02
Dec 13, 2018
Introducing a new version: we have completely overhauled our infrastructure and improved the protection of your data.
The application become more stable and reliable.
The application become more stable and reliable.
2.08.01
Dec 10, 2018
Stability improvements and bugs fixes.
2.08
Nov 27, 2018
We've redesigned some of the screens:
Now the screens for campaigns, ads, and keywords have a single button for all the available operations. Just tap the button in the upper-right corner and choose an action.
Events have a new design:
Now you can find out about new events on any app screen. The red dot on the Events button at the bottom of the screen lets you know when there are events you haven't viewed yet. The list of events also has a new filter for "Only new events".
Now the screens for campaigns, ads, and keywords have a single button for all the available operations. Just tap the button in the upper-right corner and choose an action.
Events have a new design:
Now you can find out about new events on any app screen. The red dot on the Events button at the bottom of the screen lets you know when there are events you haven't viewed yet. The list of events also has a new filter for "Only new events".
Yandex.Direct FAQ
Click here to learn how to download Yandex.Direct in restricted country or region.
Check the following list to see the minimum requirements of Yandex.Direct.
iPhone
Requires iOS 11.0 or later.
iPad
Requires iPadOS 11.0 or later.
iPod touch
Requires iOS 11.0 or later.
Yandex.Direct supports English, Russian
