729 BEaUty

729 BEaUty captures the allure of the texture hair conscious woman. As a luxury hair care company, we understand that beauty is a lifestyle. It’s sensual and seductive. Informed and empowered. Creative and confident.

729 BEauty believes you are most beautiful when allowed to embrace your individuality. Be it (7) naturally straight, (2) wavy, (9) curly coily or a unique blend of all three, our company has created a comprehensive system of hair extensions, cleansers, conditioners and styling products to meet the needs of each of the three hair textures.

We know that textures are not defined by ethnicity or global region. They have no point of origin and therefore have no boundaries. They are not defined by color or culture. They are textures, uniquely individual, always conscious and simply beautiful.

So, what’s your texture? What’s your number?

We encourage you to embrace your texture or be bold enough to try another. Either way BE U. Show More