Motovate Safe Driving

One second you hear a “DING!”, and the next second you’re swerving to narrowly avoid a rear-end collision. Even though we know better, this is far too common of a situation for most of us, and the resulting dings and damages can be expensive.

The Problem
Around 20% of reported motor vehicle crashes are due to distracted driving, causing over 3,000 deaths per year. Companies in the US spend around $10 Billion each year in costs related to the damages, injuries, and litigation of distracted driving crashes. Texting and driving is especially problematic because of the development and repetition of bad phone habits behind the wheel.

The Solution
MOTOVATE™ is an app-supported incentive program, designed to increase awareness, improve driver behavior, and form new, healthy habits while driving. It rewires the bad habit of checking your phone, and replaces it with the good habit of paying attention to road (and getting rewarded for it!). It can also be set up to improve some basic driving behaviors like hard-braking and speeding.

When you drive with MOTOVATE, your phone’s notifications take a break, removing the major temptation of the “DING!”. The app then counts all the safe miles driven and allows you to cash them in for real rewards. In addition to the incentive or rewards, creating teams with family, friends at school, or in the office offers motivation in the form of accountability and a healthy dose of competition.