Every sale starts with a lead
Capturing sales leads is a top priority for exhibitors, which is why LeadEX can help you achieve that objective and are facilitating lead generation via an easy-to-use app LeadEX. This smart solution helps you to manage the process of retrieving, analysing and following up sales leads ensuring you get even more value from exhibiting at exhibitions.
You simply scan visitors badge with your smartphone and their details are captured. You can also add notes and qualify each lead.
Collect sales leads – not business cards
No more collecting business cards – not everyone has their cards on them, or they run out - then entering data from cards into your CRM. Also, business cards do not capture all details, such as the lead’s purchasing authority and are easily lost. You can also say goodbye to paper forms, illegible hand-writing and double entry.
How LeadEX works
LeadEX provides an innovative and simple to use lead capture solution for exhibitors to minimise administration, saving time and money.
Using LeadEX is simple, you just download and install the app and activate the license key. You then scan barcodes from visitors’ badges to download their data, and add individual notes against each lead. With a wide range of customisable field types, you can ensure you’re collecting the exact information you need about product interests and buying intentions for accurate follow-up and automatically calculate a score for each lead you collect based on their responses.
You can easily export your data to excel and integrate with many CRM systems or marketing automation software systems without delays or hassles. You can then analyse sales leads by their level of and products of interest, purchasing authority and other collected data.
Furthermore, you don’t have to wait until exhibitions is over to begin reviewing and analysing your lead generation. LeadEX gives you access to real-time lead generation data.
Work online and offline
The LeadEX app works online and offline, giving you the flexibility to scan badges anywhere, not just at your booth. When offline, data is safely stored in the app until the device is online again.
Do more with your lead data
No matter how many leads you gather, you won’t be able to benefit from them until you follow up. LeadEX lets you automatically score and segment customer leads. You can then send a customised follow-up email, containing personal details, with digital information about your company and products leads are interested in. A prompt, professional, tailored response is a great way to make your company stand out. Sending relevant content will keep prospects engaged and help move them closer to a sale.
Direct sales is an expensive process – LeadEX helps you target the high potential sales prospects for immediate face-to-face follow up by your sales team to maximise your return on investment at exhibitions.
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