Over the past decade, we have watched the landscape of luxury retail evolve in significant ways. We realize that our customers have new needs when it comes to enjoying BMW vehicle ownership—needs that include coordinating on-location vehicle pick-up and drop-off for service-related visits, Genius consultations, arranging lease-end inspections, and everything in between.
Our solution to these evolving needs is the creation of our Pacific BMW Lifestyle Membership Program—a club that is inclusive (affordable to all) yet provides a level of exclusivity for customers who value access, convenience, knowledge, and who desire being in a category separate from the rest.
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- Adrian Villanueva
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