Service #1: SEO TRAINING KEY OUTPUTS
From C-level to digital marketing executive From SEO expertise to non-SEO understanding.
Gain overview of marketing digital channels Gain basic understanding of SEO channel Understand the difference of SEO between E-commerce and others
Digital marketing over- view in E-commerce.
SEO 101- Role, Elements, KPI Operation
SEO tips on E-commerce
Service #2: SEO AUDITING KEY OUTPUTS
Duplication Technical issue Spam URLs Redundant Title/meta tags
Low quality link Content
Site Heath Check Risk Assessment Improvement List
Key Benefits: Reduce risks related SEO
Enhance effectiveness of effort and work on SEO Indirectly increase organic traffic
Service #3: SEO CONSULTING SCOPES & KEY OUTPUTSVARIETY OF SCOPES KEY OUTPUTS
Recommended keywords which reach not
only high search volume but also to the targeted customers Direction to develop content to capture those keywords Integration solution of those new contents into current contents
Audit report for current SEO situation SEO solutions to achieve target KPI search
competitiveness Long tail or short tail
Traffic Enhancement Strategy
Site structure Onsite Offsite Other tactics ...
Service #4: SEO EXECUTION SCOPES & KEY OUTPUTS
VARIETY OF SCOPES
Commit by growth rate or a fixed target of organic traffic from clients Charge based on actual traffic gained
Enhance rankings of web- site to top searching rankings on targeted keywords
Traffic Enhancement Onsite/ Content Optimization Keyword Ranking
Produce contents follow- ing standard SEO format including text, picture, internal link and html-ready.
Service #5: SEO MAINTENANCE SCOPES & KEY OUTPUTS
VARIETY OF SCOPES KEY OUTPUTS
Periodic SEO performance report SEO related Risk/issue monitoring 24/24 Commitment to maintain SEO performance.
Benchmark with listed competitors in all SEO aspects Recommended SEO tactics learnt from competitors.
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- Hieu Nguyen Duc
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