BE02: Brands & Brand Identity

$0.99

1.0for iPhone, iPad

Christopher Davies

Developer

Jun 8, 2019

Update Date

Education

Category

Age Rating

Apps in this category do not contain restricted content.

Apps in this category may contain mild or occasional cartoon, fantasy or real-life violence, as well as occasional or mild adult, sexually suggestive or horrifying content and may not be suitable for children under 9 years of age.

12+

Apps in this category may contain occasional mild indecent language, frequent or intense cartoon or real-life violence, minor or occasional adult or sexually suggestive material, and simulated gambling, and may be for children under 12 years of age.

17+

You must be at least 17 years old to access this App.

Apps in this category may contain frequent and intense offensive language; Frequent and intense cartoon, fantasy or realistic violence: frequent and intense adult, scary and sexually suggestive subjects: as well as sexual content, nudity, tobacco, alcohol and drugs, may not be suitable for children under 17 years of age.

BE02: Brands & Brand Identity Screenshots

iPad

iPhone

About BE02: Brands & Brand Identity

From the Smart Academy ::: Business English ::: Brands and Brand Identity...
App Two of Twenty-five...
Compatible with iPhone 8 and above...
Compatible with iPad (4th gen) and above...
iOS: 10.3 and later...

Primary Objective:
To use vocabulary around Brands and Brand Identity in a Business English context.
To practice the use of common adjectives to describe a brand (e.g. reliable).
To practice the use of brand collocations (e.g. brand awareness, brand loyalty etc...).
To introduce the concept of a mission statement.
Vocabulary covered:
brand, brand identity, brand mark, logo, brand characters, slogan, innovative, practical, trendy, luxurious, ethical, reliable, dependable, trustworthy, luxury brand, upscale, generic brand, discount brand, eco-friendly, organic, brand loyalty, brand identity, brand awareness, brand leader, brand equity, core values, mission statement, brand management, public relations, media coverage, press release, promotion, public outreach, buzz, trademark.

What is a Brand
Brand Marks
Identifying Brand Logos
Brand Characters
Slogans in Advertising
Some Well-Known Slogans
Trademarks
Adjectives Describing Brands
Brand Adjectives
Luxury Brands
Generic Brands
Brands and Ethics
Brand Loyalty
Core Values
Mission Statements
Brand Management
Public Relations
Duration: approximately one hour...
Self-study or Tutor led...
No Internet access required...
Six mini-games included...
The full course of Business English from the Smart Academy...
Advertising
# Brands and Brand Identity #
Customer Service
International Business Etiquette
Business Telephone Communication
Business Emails
Employment
Business Negotiation
Business Meetings
Organisational Structure
Interviews
Creating a Resume CV
Business Presentations
Business Networking
Business Ethics
Business Entrepreneurship
Business Law
Business Travel
Business Finance
Business Marketing
Business Proposals and Pitches
Cover Letters
Human Resources
Motivating Employees
Public Relations

Please note that further lessons are being added on a weekly basis...