Dr.Implicit

Unconscious Decision Maker

Free

1.0for iPhone, iPod touch

Split Second Research Limited

Developer

51.1 MB

Size

Aug 7, 2020

Update Date

Productivity

Category

Age Rating

App Store Developer Website

Age Rating

Apps in this category do not contain restricted content.

Apps in this category may contain mild or occasional cartoon, fantasy or real-life violence, as well as occasional or mild adult, sexually suggestive or horrifying content and may not be suitable for children under 9 years of age.

12+

Apps in this category may contain occasional mild indecent language, frequent or intense cartoon or real-life violence, minor or occasional adult or sexually suggestive material, and simulated gambling, and may be for children under 12 years of age.

17+

You must be at least 17 years old to access this App.

Apps in this category may contain frequent and intense offensive language; Frequent and intense cartoon, fantasy or realistic violence: frequent and intense adult, scary and sexually suggestive subjects: as well as sexual content, nudity, tobacco, alcohol and drugs, may not be suitable for children under 17 years of age.

Dr.Implicit Screenshots

iPhone

About Dr.Implicit

This application is based on neuroscientific and psychological techniques.

How it works:
1. Choose a category
2. Upload a photo, or take a photo with your phone
3. Enter the names of your choices
4. Play a fast reaction game
5. The app computes your inner feelings
6. It tells you which option you prefer unconsciously

This app is based on the affective priming paradigm (Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50, 229–238. doi:10.1037/0022-3514.50.2.229).

The reasons why affective priming works is because it is based on assumptions that are highly compatible with what is known about how the brain processes information.

Neural network models of the brain are based on mental associations – the stronger the association between two concepts (e.g., Milan and Fashion) the quicker one concept will mentally trigger the other.