Jacquard™ by Google

Jacquard by Google is your link from the physical to the digital world. Enhance your ability to stay connected through the things you love, wear, and use every day. Add a layer of interactivity directly to your favorite items, making music, navigation, and more just a gesture away. The new Jacquard app is your key to personalizing your product, tracking Jacquard activity, and picking from a growing list of abilities that keep you connected and in the moment.

Check out below the Abilities you can assign to gestures.
Note that you can also assign the same ability to multiple gestures.

Audio
Play/Pause – Play and pause your audio
Previous – Go back in your audio queue
Next – Skip to the next track
What's Playing – Hear what's playing and get details in Activity
Bose Aware Mode – Toggle noise cancellation on and off on your Bose QuietComfort 30 or 35 headphones

Navigation
Arrival Time – Get the estimated time of arrival to your destination
Next Direction – Unsure of your next move? Hear the next direction when you want it

Notifications
Calls & Texts – Never miss a call or text. The Jacquard Tag notifies you for incoming calls and texts. Rideshare – Stay on the move. The Jacquard Tag notifies you when your ride is near.
Ping – Stay in the moment and off your phone. Jacquard pings you only when someone important contacts you.
Always Together – Get notified when you’re separated from your phone or product.

Google Assistant
My Question - Google Assistant will answer your pre-selected question or perform the task you asked whenever you gesture.
My Day - Hear information about your commute, upcoming events, and more.

Keep Track
Places – Save new locations as you're passing through. See and share your pinned places in Activity.
Current Time – Stay on schedule. Hear the current time.
Count – Keep count of anything, from potholes to game scores. See how they stack up in Activity.
Find Your Phone – Keep track of your phone. Make it ring when you’re nearby, even if the ringer’s off.

Utilities
Selfie - Snapping photos and group shots are easier than ever - set your phone down and just gesture to capture the moment.
Light – Light up the Jacquard Tag in three different modes

Intended for use with the Levi’s® Commuter™ Trucker Jacket, Samsonite Konnect-i Backpack and Saint Laurent Backpack with Jacquard™ by Google.
Continued use of GPS running in the background can dramatically decrease battery life. You need the Google Assistant to use the Ask Assistant and My Day abilities.