His nautical career culminated in 1912, when he managed, through no fault of his own, to survive the sinking of the Titanic.
His Titanic experience left a deep scar and he developed a pathological fear of water. However, his fear gave him a new perspective on life. In 1913, he began work on the Simpkins Cure for the Remedial Mind, an attempt to train his mental faculties and to rid himself of his water phobia.
His cure was a correspondence course of ‘scientifically-proven exercises devised to invigorate the mental faculties of man and even those of women’.
He invested his life savings into the cure, eventually bankrupted himself, having sold zero copies. He died in abject poverty in a small cottage on Southampton docks, unable to leave, due to the sound of the icy, crashing waves outside his window.
Now, for the first time, you too can take Simpkins Cure for the Remedial Mind. Discovered, quite by chance by DESQ, ours is a homage to Simpkins, may he rest in peace.
Course One and Course Two have now been made available exclusively on the apparatus of the modern era.
• An expanding range of courses devised by Arthur Godfrey Simpkins to test your mental resolve. No two lessons are the same.
• Your results will be recorded and assessed in order that you may improve your mental concentration further.
• Words of wisdom and resolve will be displayed from the archives of the Arthur Godfrey Simpkins estate.
We have now vanquished the beasts.
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