Lubrizol AR Calendar

Welcome to the world of augmented reality. If we look back twenty years, the automotive landscape has undergone massive changes. There have been major advances in emerging markets such as China, India and other fast-growing economies. These changes are not confined simply to an increase in the vehicle parc, but huge changes in the vehicle hardware, often driven by tightening legislation and consumer buying behaviour. Although we’ve seen changes in hardware, many end users continue to use lower performing lubricants that are simply not suitable.

Looking forward, we will continue to see these changes play out, driving the need for higher performing lubricants across all applications.

This App and AR calendar is primarily focused on the changes taking place in the emerging markets described above. We trust you find the short videos both interesting and informative.