MONCLER GENIUS AR LENS

MONCLER GENIUS AR LENS brings the printed pages of “MONCLER GENIUS book” to life using Augmented Reality in a new kind of lookbook experience created by THE DEPARTMENT OF NEW REALITIES. We’ll reveal the secret multiverse behind each of the 8 Genius collections — invisible to the eye—and only seen through the MONCLER GENIUS AR LENS app. Imagine if the flowers from Grenoble could rise from printed form to surround you, or the book burst into psychedelic flames revealing the neon landscape of Palm Angels. Or if you could uncover a new Fragment reality hidden deep inside the depths of the physical book. Simply download* the “MONCLER GENIUS AR LENS” app and find a space to explore this book pairing experience. Wherever you see the AR Enabled icon , it means a secret layer is waiting to be revealed. Including the front cover, you will find a total of 10 unique experiences. Turn the pages and use MONCLER GENIUS AR LENS to uncover a new reality. *For an optimal experience we recommend using an iPhone 8, X or a Samsung 8 or 9.

The Moncler Genius book is available for purchase at the follow locations from October 4th 2018 until December 30th 2018.

The House of Genius, New York
106 Spring Street, Soho
10012 New York

The House of Genius, Tokyo
5-2-12 R2-A Minami – Aoyama, Minato-Ku
107-0062 Tokyo