Ericsson has created a highly engaging and interactive digital book as a complement to experience their GSMA Keynote 2012 at Mobile World Congress. Ericsson invites you to explore the rich interactive graphics, animations, interviews and relevant documentary footage. Browse its four chapters covering the possibilities, societal implications, technologies, and business opportunities that together are part of creating relevant business in the Networked Society.
The four chapters comprise of the following:
An Individual Perspective
This chapter describes numerous examples of the types of things that can benefit from being connected. It is however the way we interact with our connected things that can create a new social web of interaction that is both simple and intuitive.
A Societal Perspective
This chapter looks at the societal impact the area of Information Communication Technology (ICT) can play on the triple bottom line of rapidly expanding cities. The trend towards urbanization is upon us, learn from world-renowned scientist, Hans Rosling, on how it will play out and how broadband penetration can positively affect GDP growth
A Technological Perspective
This chapter focuses on important technologies that will be key to enabling the best performing smartphone networks for the expanding population of cities. Customer experience is at the heart of the advances in connectivity and the networks that support mobile broadband.
The Opportunity Perspective
The Networked Society will require us to rethink how we do business. In this chapter we provide a snapshot of six innovative business opportunity logics that can unlock opportunities for ICT providers to engage their customers.
This digital book is free to all. So jump in to explore, learn and join the conversation.
- 514.2 MB
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- Ericsson AB
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